How News Becomes More Like Cable TV As Paywalls And Meters Give Way To Bundled Subscriptions

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By: Rick Edmonds | Poynter

Helsingin Sanomat, the leading national daily in Finland, decided back in 2006 to offer a “Combo” subscription to print and all digital versions of the paper.

Five years later (with an iPad version now in play too) Helsingen Sanomat  has 120,000 subscribers to the combo, a third of its subscription base. Now, 80 percent of new subscription sales are for that package.

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