How News Organizations are Reclaiming the Listicle

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Pop quiz: Which of these shows is produced by NPR?

  • “This American Life”
  • “99% Invisible”
  • “Radiolab”
  • “Prairie Home Companion”

The answer? None of them, even though each program airs on public radio stations. Of course, you’d already know this if you followed NPR on The List App, a new social network dreamed up by “The Office” executive producer BJ Novak. There, you can read the public radio network’s most popular offering: “‘OMG I LOVE NPR:’ A list of shows we don’t actually produce.’”

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