How Newspapers Are Faring Trying to Build Digital Revenue

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By: pewresearch.org

The search for a new revenue model to revive the newspaper industry is making only halting progress, but some individual newspapers are faring much better than the industry overall and may provide signs of a path forward.

A new study, based on analysis of private financial data from 38 newspapers and in-depth interviews with senior executives from 13 companies, found that the papers studied are losing seven dollars in print advertising for every one dollar they are gaining in new digital revenue — a ratio that shows the pace at which newspapers are shrinking.

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