How Newsrooms Can Win Back Their Reputations

By: Scott Rosenberg | Idea Lab

The journalism industry ships lemons every day. Our newsrooms have a massive quality control problem. According to the best counts we have, more than half of stories contain mistakes — and only 3 percent of those errors are ever fixed.

Errors small and large litter the mediascape, and each uncorrected one undermines public trust in news organizations. In Pew’s last survey in September 2009, only 29 percent of Americans believed that the press “get the facts right.” Yet the tools and techniques to fix this problem are known and simple.

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