How Norwegian Publisher Aller Media Balances Subscriptions and Ad Revenue

Publishers embracing reader revenue as a more stable income source need to work harder than ever to balance the advertising side of the business, which by nature can conflict with subscriptions.

Norwegian publisher Aller Media has steadily grown its subscription business over the last five years, but it still has a digital ad business to protect, which accounts for 90% of its revenue.

 

 

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