How One Newspaper Increased its Conversion Rate Up to Five Times with Dynamic ‘Paygates’

The New York Times is one of the leading digital media when it comes to subscriptions. Earlier this year, it has made headlines when it reported year-over-year growth of 27 per cent in digital-only subscriptions, reaching 3.4 million subscribers. But many in the media industry have been questioning if the NYT’s model can be sustainable for smaller publications.

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