How One Political News Site Decided to Stand Out: By Not Covering the 2016 Race

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Last summer, shortly after the first Republican presidential debate, the editors of the Daily Signal made a decision. Although its digital-only staff of 25 reporters and editors works less than two miles from the White House, they wouldn’t write about the presidential campaign — not at all.

Nary a mention of Donald Trump’s pronouncements, despite the readership that he produces. No Corey Lewandowski dust-ups; no Hillary Clinton stopping at Chipotle; no horse race.

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