How Personalization Can Rebuild Trust in Media

The email newsletter in 2017 is a core product for national newspapers, digital media brands, platforms, and local news because it’s simply the best available channel to directly reach users on a daily basis.

But how to fill a newsletter with content is an open question. Do editors or algorithms work better? Is a personal touch better reading than a list of headlines? Do you empower users to choose their interests or deliver a curated product?

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