How Publishers are Adjusting on the Fly in a Time of Uncertainty

Last Wednesday, Adam Ryan, president of the newsletter publisher The Hustle, got a vexing message from one of his clients.

An advertiser that had placed ads with the Hustle every month for the last three years was demanding that the coming week’s campaign, slated to start Monday, not run. The client, whom Ryan declined to name, insisted it be allowed to cancel despite being just days removed from the campaign’s start date.

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