How Publishers are Experimenting with Facebook Live

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It’s Facebook’s world and publishers are just live streaming in it — or it at least seems that way when BuzzFeed gets 800,000 people to watch it explode a watermelon.

That viral live clip, plus Facebook’s sudden and significant move into live streaming, was a big part of conversation at the first Digiday Video Anywhere Summit. While not every publisher had live streamed on Facebook, almost every single attendee is looking to take that step.

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