How Publishers Fought Back by Touting ‘Brand Safety’ at NewFronts

YouTube and Facebook’s recent ad missteps were on full display at this year’s NewFronts. Publishers looked poised — and eager — to exploit the platforms’ gaffes in a bid to illustrate brand-safety and credibility (especially in the era of fake news), and ultimately lure back advertiser dollars. The event also served as a showcase for the industry to show how it plans to successfully navigate content development and innovation.

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