How Quartz Makes Sure It’s a Global Brand

U.S.-based publishers often have to retrofit their brands for overseas audiences when they expand internationally. That’s not the case with Quartz. It set out to be a global, mobile-first publication for the business set from the get-go when the Atlantic Media Company launched it in 2012. Today, 47 percent of its audience of 18 million comes from outside the U.S. (figures are from the publisher, citing Omniture; comScore doesn’t have non-U.S. figures for Quartz.)

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