How Refinery29 Grew 29Rooms from a Staff Party Into a Profitable, Ticketed Event

On Sept. 11, Refinery29 will wrap up the third year of 29Rooms, a pop-up event that’s grown from a party for staff into a profitable linchpin of the company’s growing events business. The event, which involved musicians, designers, brands and non-profits, sold tickets for the first time this year, at $19 apiece.

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