How Social Media Changed the Equation on the West Virginia Chemical Leak Story

By: Emily Corio and Maryanne Reed | PBS

On the morning of January 9, 2014, the air around Charleston, W.Va., smelled different, unnatural, but not entirely unfamiliar. It was around 8:15 a.m. when residents first reached state environmental and health officials to complain about the odor. They described it as smelling like licorice.

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