No self-respecting brand manager would ever name a newspaper The Economist. You might as well name it “dry and boring eat-your-greens stuff which you probably won’t even understand.” And yet, improbably, The Economist is today worth an eye-popping $1.5 billion. That’s six times the value of the Washington Post, which comes out seven days a week and which has must-read status in the most important political capital in the world.
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