How Swiss News Publisher NZZ Uses Newsletters to Increase Paid Subscriptions

Swiss news publisher Neue Zürcher Zeitung is betting on email newsletters as one of the most effective ways to drive registrations and, ultimately, subscribers so it can hit its goal of 200,000 paying readers by 2022.

The 200-year-old German-language publisher currently has 21 email newsletters, around half of which are weekly and half of which are daily.

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