How The Daily Beast Gets 40 Percent of Readers to Visit its Homepage

Digital publishers hoping to move their readers from social and search channels onto their own websites would do well to take a look at what The Daily Beast has been up to.

The IAC-owned news brand lures 40 percent of its 22 million monthly readers to its homepage, and it drives 44 percent of its traffic every month from direct visits, up from just 28 percent two years ago.

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