How The Daily Beast’s Product Manager Emma Carew Grovum Uses Metrics to Guide Editorial

Start reporting for a local newspaper and work your way up to the big city. It’s a story as old as journalism school, but around 2010 social media gave it a particular twist, like it did to so much of what it means to work in a newsroom today.

Back then, Emma Carew Grovum was covering local stories for the Star Tribune in Minneapolis.

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