How The Dallas Morning News Uses Push Notifications to Grow Audience

Digital subscriptions are the No. 1 goal for The Dallas Morning News. Two of the strongest metrics to drive digital subs are returning visitors and session depth. We wanted a better way to increase the number of return visitors to our stories and to target readers with the content they want—without requiring them to come to our homepage at or find our content in the middle of their packed, algorithm-driven social media feed.

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