How The Economist is Using Facebook Live Video

The glut of EU referendum coverage has given the Economist a chance to up its Facebook Live offering.

For the four weeks leading up to June 23, when the U.K. is set to vote on whether to stay in the European Union, the Economist has been streaming weekly 30-minute live videos. Each one features edit staffers discussing how Britain’s exit from the EU would impact trade, politics, migration and, on June 16, finance. The videos are averaging around 45,000 views, peaking at 2,000 at any one time and get around 500 comments, 10 times the interactions that links to articles get (helped, of course, by Facebook’s prioritizing video in the newsfeed).

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