How the Financial Times is Getting More Out of its Newsroom Experiments

The way we report, present and distribute the news is changing rapidly, and running experiments is becoming more important for newsrooms trying to keep up with technological change.

At the Financial Times, we run experiments to answer a variety of questions: What is the optimal publishing schedule for stories? How can we best package several pieces of related content together? Can we do better journalism by being transparent with readers in our reporting process?

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