How the FT Plans to Turn its Content Studio into a Full-Service Agency

The Financial Times has big plans for expanding its content studio into a full-service agency.

Until now, it’s been adept at the delivery and distribution side of branded content, but not creative production. That’s all set to change with last month’s acquisition of content-marketing video specialist Alpha Grid. And, naturally for a paywalled publisher, much of the way forward lies in unlocking more subscriber data to help tailor its content.

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