How The Hill is Using Snapchat to Cover the Presidential Race

If you follow The Hill on Snapchat, you are probably a politics junkie. You are also getting a case study in how to grow on a platform where most of one’s audience isn’t.

Since Taylor Lorenz, The Hill’s director of emerging platforms, joined the politics-focused publisher in March to operate its Snapchat account and work on other platforms, The Hill has become the only game in town on Snapchat when it comes to politics-focused publishers. Its account, thehilldotcom, publishes up to four stories and fields over 150 user chats every week, and its snaps have been a big part of Snapchat’s official coverage of the Democratic and Republican National Conventions; last month, the Hill snaps featured in Snapchat’s DNC coverage were viewed more than 15 million times.

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