How The Independent Grew Its Traffic by 24 Percent

News of the Paris attacks lifted traffic for news sites across the board, but Independent parent ESI Media is attributing growth across its titles to September site redesigns to boost page-load time at the Independent as well as the Evening Standard, said Zach Leonard, managing director of digital for ESI Media.

 

Other goals were to improve ad viewability and make the sites responsive on mobile devices, Leonard said.

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