How The Intercept Is Balancing Useful Analytics With Reader Privacy

For the modern media company, each reader represents a potential buffet of user information. IP addresses, browsing preferences and demographic data all are fair game for publishers looking to build detailed profiles of their audiences. Edward Snowden, the former military contractor who laid bare the extent of NSA surveillance, described a bleak state of affairs for Internet security in a recent interview, noting that “information is being stolen” by companies and governments with every click.

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