How the L.A. Times Used a Serial Narrative and Smart Design to Bring in New Subscribers

When the Los Angeles Times launched a six-part narrative earlier this month, they tried something a lot of news organizations aren’t doing anymore: Instead of running the entire story all at once, they published just the first chapter.

It was a gamble.

The story told in “Framed” first unfolded in California a few years earlier when a powerful attorney couple were arrested on suspicion of framing a PTA mom in Irvine.

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