How the Launch of a Paywall Helped Austria’s Kleine Zeitung Hone its Digital Strategy

While introducing a paywall came with an initial massive traffic loss for Austria’s Kleine Zeitung, it has helped the newspaper power the change towards a more digital mindset, and boost brand awareness among users.

Like & Share E&P:
RSS
Follow by Email
Facebook
Facebook
Google+
https://www.editorandpublisher.com/news/how-the-launch-of-a-paywall-helped-austrias-kleine-zeitung-hone-its-digital-strategy/
LinkedIn
Read More

Leave a Reply

Your email address will not be published. Required fields are marked *