How the Lenfest Local Lab Used Texting to Inform Philadelphians About Election Issues

Text messaging gets overlooked in most local news strategies. Maybe it seems too simplistic. Maybe it feels too personal or intimate. Or maybe it just doesn’t seem like journalism. (Spoiler: It is.)

But the list of reasons for newsrooms to consider adding texts to their mix of products is growing. Here are just some of the top reasons to consider trying it yourself.

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