How The Minneapolis Star Tribune is Driving Paid Digital Growth While Holding On to Print Subscribers

The paramount business goal for many newspapers in 2020, metros especially, is building out a paid digital subscription base.

Those starting late are trying to get the exercise rolling, often resorting to deep discounts to boost numbers. Others like The Boston Globe (which has passed the 100,000 mark) are driving for enough revenue to sustain a newsroom — even if print should wither further or disappear.

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