How The New York Times is Incorporating Design into Audience Research

The pressure to anticipate an audience’s needs and desires is intense—no longer only of concern to business sides of media organizations but a part of the editorial mission. As former CJR Editor and Publisher Liz Spayd wrote for her first column as The New York Times Public Editor, insight into readership is crucial, especially for the Times, which has “hitched its future to building a loyal audience that will come back repeatedly and pay for the privilege of doing so.” If the Times wants to continue to build revenue, it will have to listen to what readers want, she argues.

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