How the New York Times Plans to Conquer the World

One night in March, in a jam-packed Austin, Texas beer garden where the New York Times was throwing a party at the annual SXSW Interactive festival, CEO Mark Thompson spent a few minutes chatting with a reporter about the newspaper’s international ambitions.

The New York Times now has north of a million digital subscribers, but only 13 percent are from outside the United States. Thompson, a former head of the BBC, and his colleagues are convinced there’s a wealth of additional readers overseas who would be willing to pay for its journalism on smartphones and computers.

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