How the NY Daily News Went From a Local Tabloid to a National News Site

By: Lucia Moses | Digiday

For New Yorkers, the Daily News has been the city’s reigning tabloid. But with print’s future in question, it relaunched its website as a national news destination two years ago, betting that its urban sensibility could play to the rest of the U.S.

The bet seems to be paying off. Daily News desktop unique visitors are up 5 percent to 12.6 million since the site relaunched in July 2012, according to ComScore.

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