How the Old Notions of “Daily” and “Morning” Have Melted Away for Many in Our Audience

By: Mario Garcia | Garcia Media

Forget “daily”, and disregard “morning”.  Think “less frequent” and “evening”.  If this sounds like putting aside all that we have ever known to work for people and how they get their information, then that’s exactly the point.

As audiences get more tech savvy, rely more on mobile devices to get their information, and may say hello to a printed page occasionally, on their own terms, we may server readers better by taking into account how they consume our information and NOT necessarily our business as usual patterns.

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