How The Oregonian Made a Lead Dust Investigation That Could Compete with Cat Videos

Mark Katches has spent his career battling one of the cruel realities of journalism: Hard-hitting and important investigative reporting rarely creates the kind of online buzz that a good cat video does.

“I have been involved in Pulitzer Prize winning projects that were getting 20,000 pageviews,” Katches, the editor of the Oregonian, told Poynter.

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