How the Presidential Candidates Use the Web and Social Media

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By: Journalism.org

If presidential campaigns are in part contests over which candidate masters changing communications technology, Barack Obama on the eve of the conventions holds a substantial lead over challenger Mitt Romney.  

A new study of how the campaigns are using digital tools to talk directly with voters-bypassing the filter of traditional media-finds that the Obama campaign posted nearly four times as much content as the Romney campaign and was active on nearly twice as many platforms.

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