How The Sun’s Fantasy Football Newsletter Increased Retention to 68 Percent

Dream Team, the fantasy football offshoot from U.K. tabloid The Sun, has had a retention problem.

From one year to the next, the free-to-play game would have to reacquire two-thirds of its audience who signed up to play the previous year, which is typically around 1 million subscribers. As well as wasted effort, re-acquiring audiences costs more than retaining them.

RSS
Follow by Email
Facebook
Facebook
Twitter
Visit Us
LinkedIn
Read More

Leave a Reply

Your email address will not be published. Required fields are marked *