How The Sun’s Fantasy Football Site Uses Facebook Live

Dream Team, The Sun’s fantasy football site, pumps out a year-round mix of video and editorial around football, fan culture and grassroots teams. Over the past few weeks, it has added a new move to its arsenal: Facebook Live video.

The Dream Team’s Facebook videos already net 75 million monthly views from 1.6 million Facebook followers, according to Tubular Labs. It started experimenting with Facebook Live in April. Early attempts saw its Dream Team journalists chatting to each other about football news or eating chilies in the studio — videos that got between 30,000 and 60,000 views.

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