How the Swiss Newspaper NZZ is Building Products to Try and Cultivate New Paying Audiences

It’s become a common trope in media: As print advertising continues to evaporate and digital giants Facebook and Google suck up more and more digital advertising, publications are turning to their audience to support their journalism through subscriptions.

Large national and international publications such as the Financial Times, The Economist, and The New York Times have had relative success with this strategy by developing paid products at different price points to find audiences in the United States and internationally that are willing to pay to access their reporting.

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