How The Texas Tribune is Revamping Its Sponsored Content (and Folding Its Five-Year-Old Op-Ed Site)

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Sponsored content? Disguising advertisements as your hard-reported journalism? Fooling readers into clicking on some corporate story? What is this tomfoolery?

That might’ve been the typical gut reaction a few years ago, when the lines between the editorial and business sides drew closer as newsrooms became smaller and smaller.

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