How The Times Attracts and Retains Digital Subscribers

The decline of digital advertising revenue has had the news industry talking about job cuts and revenue losses for a long time now.

However, The Times and The Sunday Times announced recently that it had hit a landmark 300,000 digital-only subscribers for the last year. That number represents a 19 per cent growth, meaning an additional 50,000 readers who are willing to pay for access content behind a hard paywall.

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