How the UNC-Duke Rivalry Helped Two Nonprofit Student Newspapers Collaborate—and Make Revenue

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Here’s an idea to steal and adapt: The University of North Carolina and Duke University’s student newsrooms teamed up to create the Rivalry Challenge around the Duke-UNC men’s basketball game earlier this year. There were two big parts to the challenge—a fundraising competition and a joint editorial project in print and online between the two teams of student journalists.

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