How The Wall Street Journal is Revamping its Newsletters — And Trying to Add Some Whimsy

The Wall Street Journal is not exactly known for its sense of whimsy — but that’s what the folks revamping its newsletter system are aiming for.

When Cory Schouten and Annemarie Dooling (formerly of CJR/Indianapolis Business Journal and Vox Media, respectively) joined the Journal’s newsletter team earlier this year, they embarked on the journey of whittling down the paper’s 126 newsletters.

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