How The Wall Street Journal is Trying to Reach Non-News Junkies

The Wall Street Journal spent months designing, testing, and perfecting a slate of tools and news products around what was sure to be the year’s biggest story: the 2020 elections. Then…coronavirus.

Fortunately, the new tools designed by the Journal’s product and news strategy teams—which include a clickthrough module to quickly catch readers up on political news, redesigned live update presentations for election nights and debates, and Q&A features—have proven adaptable.

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