Like many newspapers, The Wall Street Journal is betting that reader support will be a lynchpin of its business as print advertising continues to fade.
So Dow Jones, the Journal‘s publisher, has staked out an ambitious target: Reach 3 million subscribers by the end of 2017.
To help achieve that goal, the Journal recently took two big steps. It tweaked its paywall, which has been in existence since WSJ.com went online 20 years ago, according to Nieman Lab. Now, non-subscribers can get a 24-hour “guest pass” by providing their email addresses, and subscribers will have the option of sharing articles for free on social media.