How The Washington Post’s Homepage Redesign is Designed to Fight Subscriber Churn

The Washington Post knows that people who visit its site homepage are more likely to become subscribers, and that subscribers who visit the homepage are less likely to churn, so it overhauled the homepage in an attempt to lure more readers to it.

On Mar. 9, the Post began testing a new design for its homepage that shows off more kinds of the paper’s content.

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