By: Katherine Travers | Editorsweblog.com
“Engaging the community” is a phrase that is increasingly thrown about by editors, particularly social media editors. Nowadays, “engaging the community” refers just as much to dealing with an online assemblage of people as it does to dealing with a physical, geographical community.
This is all well and good; social media referrals and commenting drive traffic to news sites – but what happens when the people you want to engage start disrupting debate instead of contributing to it?
Like & Share E&P: