How to Engage Readers With Digital Longform Journalism

Major enterprise stories — stories that take deep dives and attempt to inform readers in substantive ways or to elicit impact — these are the types of stories that encourage readers to move beyond binary and dogmatic thinking about local, national and world events.

However, these enterprise stories require considerable resources: time and effort from reporters and a financial investment from the news organization. And once the story is published, the potential audience is limited.

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