How to Track Your Goals Effectively With a Small Newsroom

Bad goals — yes, there’s such a thing  — are vague. They value things like “urgency” and “audience growth.”

Good goals, on the other hand, are specific, measurable and numerical, like, “In the second half of 2018, post on average one piece of breaking or developing news a day,” or “Grow average monthly users by 30 percent.”

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