How to Turn Traffic Spikes from Major News Stories Into Return Visits

By: Mallary Jean Tenore | Poynter.org

Many news sites have seen traffic spikes this year following major news events. But as website editors are learning, just because readers come to a site once for news doesn’t mean they’re going to come back later.

The challenge is converting these one-time visitors into loyal readers who keep returning to you — on whatever platform — not just for major stories but for day-to-day news and information.

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