How USA Today Used Headline Testing to Boost Olympics Traffic

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By: Sarah Marshall | Journalism.co.uk

The USA Today sports team used headline testing for its Olympics reports to find how headlines resonated with its audience, according to analytics firm Visual Revenue.

Instant headline testing was launched in May by Visual Revenue. In one of the examples used in a post on the Visual Revenue blog, comparing two headlines in real-time saw one headline generate 194 per cent more click-throughs than the alternative.

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